The Art of Falling Asleep
We ran a central campaign The Art of Falling Asleep.
THE SLEEP GUIDE
We created a 66 page sleep guide which was hosted on Warren Evan’s site, giving Brits everything they need to help improve their sleep within days, working with Warren Evan’s resident sleep expert Dave Gibson.
The guide was split into 5 sections giving practical advice and techniques on how to get to sleep and stay asleep!
Promoting the Sleep Guide
The guide was promoted via Social and PR.
Restore Factory Settings
Linking to current research on the detrimental affect our permeant online connection has on our sleep, we created this central hook for content.
Warren Evans wanted to cement their credentials as sleep experts. So we created an online content hub ‘Sleep Tips’ which is packed with expert sleep tips, and advice which keeps customers engaged.
The aim was to disrupt the UK condom market with big noise from America’s #1 Condom brand.
We grabbed headlines worldwide when we put condoms in cabs with our SAFE RIDE HOME campaign.
Taxi firms across the country joined the campaign with drivers handing out free condoms to passengers on a Thursday, Friday and Saturday night.
Leaflets and posters were created with local taxi firm branding and handed out at clubs and bars in each area.
Year long campaign
The campaign ran for over a year with over a million condoms distributed. The scheme was praised by the media as an innovative and successful way of encouraging the younger generation to choose and use condoms.
Sexual Health Experts, The Department of Health, Primary Care Trusts and the media championed Trojan® for making condoms available at the most appropriate time.
Our creative copywriters produced copy for web, brochures and posters along with brand guidelines.
Social Media Strategy
We created a social media strategy and gave 1-2-1 training and support to team members.
We held a media event to promote the clinic’s status as exclusive stockists of Heaven Skincare in London.
Coverage of Clinic's relaunch
Coverage of the bee sting treatment and also newly refurbished room & pilates room.
Belsize Health Pilates Room
The clinic’s fantastic Pilates room is a big selling point. We ran specific PR campaigns to promote the studio using the brilliant Agi Makarewicz as spokesperson.
The newly refurbished clinic needed launch support, raising awareness and driving appointments. We co-ordinated a launch event attended by media and local partners to showcase the clinic and in particular their new equipment Pilates studio.
Current campaign to support the objective to promote Warren Evans as a business which is about passionate about sleep, used the recent clocks change as a hook to create content that would help adults and children alike to transition into spring.
Content was issued as feature articles including top tips from resident sleep expert Dave Gibson on how to manage the clock change. This content activity generated a total of 18 pieces of coverage including The Sun, Mirror, Good Housekeeping, Net Doctor with a reach in excess of 8.5 million.
Dave Gibson says: “The coverage has been phenomenal! We are delighted with the pick up and once again, the PR team have proven themselves as creators of quality content that really does resonate.”
Sunday People coverage
Coverage in The Sun
TOP TIPS FOR ALL
Articles included tips from Dave for how all of the family can adjust to the clock change.
We have working with Hotel Voucher Shop on a Christmas campaign for the last four years. Each year, we have increased the reach and data generated through our activity, so much that in 2016 the team cut paid media activations completely.
Our work includes partner promotions, PR and content marketing.
Christmas is a key sales period for Hotel Voucher Shop. We deliver a seasonal campaign activity to raises awareness, generates data and ultimately drives sales at this key period.
“PR4 are a crucial part of our Christmas marketing campaign and they deliver year on year”
Francesca Cappuccini, Hotel Voucher Shop
Partnership activity with Heaven Skincare
Yeo Valley partnership
This partnership and competition was one of our highly successful partner campaigns.
A month-long competition offered the chance to win a trip to London and Yorkshire, alongside discount codes to drive sales. All competitions are promoted through owned channels social media, newsletters, blogs etc.
RESULTS DRIVEN PR